The Power of Purpose in B2B Content
Gordon Gekko, of Wall Street infamy, most certainly does not approve. But the rest of us can celebrate a heartening trend: Today,…
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Ecolab App Design to Ensure Food Safety
Tendo upgraded Ecolab’s digital food labeling system with a user-centric B2B app, enhancing user experience and efficiency.
Evolving the Cisco Partner Program to Meet Customer Needs
Tendo helped simplify and elevate the program’s digital experience, enabling partners to keep pace with changing customer expectations.
Why Are More Marketers Investing in Content Audits?
Here are two complementary audit approaches: Monthly qualitative audits: Reviewing and optimizing your content on a monthly or quarterly basis
Tendo Releases New Report: B2B Partner Marketing Challenges and Priorities
A new research report from Tendo Communications reveals the major obstacles and strategies for B2B channel marketers and partner marketers.
Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a
Predictive Tool Development for Ecolab
Tendo partnered with Ecolab to develop an innovative Pest Risk Score Tool, leveraging diverse data for accurate pest risk predictions to help Ecolab customers streamline operations.
B2B Marketers: Shift to a Content Experience Mindset in 2022
Your B2B customers consume content differently than they did even two years ago. Have you adjusted how you develop and
Channel Marketing Challenges and How to Navigate Them
Summary and Takeaways To overcome key challenges, partner marketing and channel marketing teams from B2B vendors should follow these four
10 Ways to Improve Your B2B Content Marketing Strategy in 2022
At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content