The Benefits of Structured Content with Carrie Hane, Part 1 | Episode 1 | The B2B Content Experience Podcast


Structured content is the often overlooked, but essential secret sauce of a connected content experience. But what is it and why should you deploy it? In this episode, our guest Carrie Hane, Head of Content Strategy Relations at, and Lindy Roux, EVP and Partner of Tendo Communications, answer these questions and more. In an interactive discussion about how structured content can provide transformational digital experiences, Lindy and Carrie explore:

  • What does “content is data” mean? [4:21]
  • What are the benefits of using structured content? [8:29]
  • How do you get started with structured content? [12:11]
  • What technology enables structured content?  [17:10]
  • Who is “doing structured content well?” [22:21]


Additional Resources

Want to learn more about structured content? Check out these resources:


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