9 Things to Know about Top of Funnel (ToFu) Content
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,…
Awareness
Modernize Your Approach to Lead Generation Content
Lead generation content has always played a starring role in B2B marketing. Here’s the classic playbook: Offer a high-value e-book
How to Create Content Faster without Losing Your Mind
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming
How to Create a Taxonomy: 6 Tips for Success
If you’re developing a taxonomy to classify content and resources on your website, where should you begin? A taxonomy is a way
Why Domain Expertise Still Matters in the Age of AI Content
If ChatGPT can produce content on any topic, do we still need experts? Some AI evangelists would have you believe that we don’t. They think generative AI can make anyone an expert in any field—eliminating the need for skill and experience. But that’s not quite true.
How to Maintain Brand Value After an Acquisition | The B2B Content Experience Podcast
In this episode, Tendo experts discuss the challenges and strategies of brand integration and content migration after acquisitions, with insights from their own experience acquiring PointOne Digital.
Creating Omnichannel Journeys: A Crawl, Walk, Run Approach
At Tendo’s B2B clients, the content strategy and digital experience leaders all get it: Our customers expect omnichannel experiences…
Should Marketers Fear AI? pt. 2 | The B2B Content Experience Podcast
In this episode, we discuss why Tendo isn’t afraid of AI—and how you can use it to illustrate concepts, accelerate productivity, and drive creativity at scale.
Unlocking AI’s Potential for B2B Marketers pt. 1 | The B2B Content Experience Podcast
Let’s talk AI. What does it mean to B2B marketers? How does it affect SEO and content ops? Join the…
10 AI Content Use Cases from Beginner to Advanced
It seems like every week, there’s something new to learn about AI. It’s tempting to feel like you’re falling behind…