5 AI Predictions: How It Will Disrupt Marketing, Where It Will Disappoint
Generative AI has captured the attention of B2B marketers like nothing else in recent memory. But don’t expect anything about…
Awareness
Chatting Up Chatbots: AI’s Influence on Marketers and Content Creators | Episode 6 | The B2B Content Experience Podcast
Can you guess what were the two most influential letters of 2023? AI, of course. Get ready to hear these
Tendo Communications Acquires PointOne Digital
Tendo Communications has acquired PointOne Digital, a user experience design agency, to expand our ability to deliver integrated content experiences—and
3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those
How to Write An Engaging B2B About Us Page (With 8 Examples)
As a B2B content strategist, it’s your job to connect with prospects, finding ways to gain their trust in order
INBOUND 2023 Recap: 4 Takeaways for Content Marketers
The Tendo team attended HubSpot’s INBOUND 2023 in Boston and we’re still reeling from all the buzz generated from this
Personalization
What Is Personalization? Personalization is the practice of delivering targeted content to a person based on known attributes or context.
Card Sorting
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a
Content Brief
What Is a Content Brief? A content brief is an essential reference document for your writer, comprising all the information
Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a