How to Create a Taxonomy: 6 Tips for Success
If you’re developing a taxonomy to classify content and resources on your website, where should you begin? A taxonomy is a way
Awareness
Why Domain Expertise Still Matters in the Age of AI Content
If ChatGPT can produce content on any topic, do we still need experts? Some AI evangelists would have you believe that we don’t. They think generative AI can make anyone an expert in any field—eliminating the need for skill and experience. But that’s not quite true.
How to Maintain Brand Value After an Acquisition | The B2B Content Experience Podcast
In this episode, Tendo experts discuss the challenges and strategies of brand integration and content migration after acquisitions, with insights from their own experience acquiring PointOne Digital.
Creating Omnichannel Journeys: A Crawl, Walk, Run Approach
At Tendo’s B2B clients, the content strategy and digital experience leaders all get it: Our customers expect omnichannel experiences…
Should Marketers Fear AI? pt. 2 | The B2B Content Experience Podcast
In this episode, we discuss why Tendo isn’t afraid of AI—and how you can use it to illustrate concepts, accelerate productivity, and drive creativity at scale.
Unlocking AI’s Potential for B2B Marketers pt. 1 | The B2B Content Experience Podcast
Let’s talk AI. What does it mean to B2B marketers? How does it affect SEO and content ops? Join the…
10 AI Content Use Cases from Beginner to Advanced
It seems like every week, there’s something new to learn about AI. It’s tempting to feel like you’re falling behind…
Where Should You Place Your SEO Team for Best Results?
As search engine optimization continues to evolve, its goals and functions merge with other disciplines, both in and out of
B2B Newsletter Best Practices that Engage & Delight
Does your B2B newsletter stand out? Does it rise above the clutter and connect with your users, or is it
Prompt Engineering
What Is Prompt Engineering? Prompt engineering is the practice of crafting and optimizing instructions, or prompts, for generative AI tools