Content Asset
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,…
Awareness
Content Calendar
What Is a Content Calendar? A content calendar is an essential governance tool to help plan and execute a B2B
Content Distribution
What Is Content Distribution? Content distribution involves sharing content across multiple channels and audiences. Marketers strategize the multichannel distribution of
Duplicate Content
What Is Duplicate Content? Duplicate content is content that appears in more than one place. On the internet, the “place”
Amplification
What Is Amplification? Amplification, often referred to as content amplification, is the use of various tactics to promote and amplify
Repurposing
What Is Repurposing? Repurposing means taking existing content and changing its format or audience. It’s a quick way to crank
Content Operations Framework
What Is a Content Operations Framework? A content operations or content strategy framework is an organizational roadmap that helps define,
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Editorial Plan
What Is an Editorial Plan? An editorial plan is a roadmap for content deliverables and an essential part of your
Buyer Persona
What Is a Buyer Persona? A buyer persona (also known as a customer persona or customer profile) is a detailed representation of your target customer. It shines a light