5 Steps to Creating Meaningful Personas for Demand Gen
We’ve all seen personas like this: Bob, a VP of marketing, is in his forties and married. He has a…
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Content Strategist
Thought Leaders: What Warren Buffett, IBM, and Deloitte Are Doing Right
The phrase thought leadership has been bandied about for a long time. People embrace it and dismiss it with equal
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5 Things Every B2B Thought Leadership Program Needs
Creating and sustaining a corporate thought leadership program is a significant undertaking. But if done well, it can provide a host of benefits as a multi-pronged marketing tool.
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Infographic Do’s and Don’ts
B2B buyers like infographics. According to Eccolo Media, 49 percent of B2B technology buyers ranked infographics as “very or extremely” influential in the technology purchase process.