3 Best Practices for a Great B2B Resource Center
If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from…
Content Strategist
5 Keys to Writing for Translation: Make Your Content Resonate in Any Language
Writing copy for international audiences is notoriously tough. Whether you’re creating web copy, marketing content, or interface language, how do
Channel Partner Marketing Best Practices FTW
Partner marketers agree: Content sits at the heart of their channel marketing strategy. To be successful, B2B vendors need to
How to Write an Effective Content Brief
So, you are about to compose your first content brief for a writer who has accepted an assignment from you.
Create B2B Editorial Themes (Not Content Pillars) in 2025
Bring more focus and cohesion to your 2025 content calendar by first creating a set of editorial themes that
A Tour of Tendo’s 2024 Client Success Stories
Learn how Tendo delivered elevated content experiences using digital strategy and UX design for B2B clients like Cisco, Keysight, Broadcom, and Ecolab in 2024.
Blogs vs. Articles: The What, When, and Why for B2B
Thought leadership plays a critical role in content marketing, and blogs and articles are two great ways to serve it
Use Case or Case Study? When to Use Each in Your Content Strategy
Use cases and case studies focus on the real-world application of a product or solution, and both are important tools
B2B ABCs: B2B Copywriting Fundamentals
What is B2B copywriting, and why is it so important for organizations to get it right? B2B copywriting, which involves
