3 Best Practices for a Great B2B Resource Center
If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from…
AI promised to make everything easier, simpler, more powerful. So why do AI tools feel so complicated? Because we’re designing…
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AI promised to make everything easier, simpler, more powerful. So why do AI tools feel so complicated? Because we’re designing…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from…
Writing copy for international audiences is notoriously tough. Whether you’re creating web copy, marketing content, or interface language, how do
Partner marketers agree: Content sits at the heart of their channel marketing strategy. To be successful, B2B vendors need to
So, you are about to compose your first content brief for a writer who has accepted an assignment from you.
Bring more focus and cohesion to your 2025 content calendar by first creating a set of editorial themes that
Learn how Tendo delivered elevated content experiences using digital strategy and UX design for B2B clients like Cisco, Keysight, Broadcom, and Ecolab in 2024.
Thought leadership plays a critical role in content marketing, and blogs and articles are two great ways to serve it
Use cases and case studies focus on the real-world application of a product or solution, and both are important tools
What is B2B copywriting, and why is it so important for organizations to get it right? B2B copywriting, which involves