25 Jargon Words to Avoid (Like the Plague)
Welcome to another edition of Jargon Watch, Tendo’s periodic column featuring objectionable business jargon. This edition features 25 jargon words…
Content Strategist
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5 Steps to Creating Meaningful Personas for Demand Gen
We’ve all seen personas like this: Bob, a VP of marketing, is in his forties and married. He has a
Thought Leaders: What Warren Buffett, IBM, and Deloitte Are Doing Right
The phrase thought leadership has been bandied about for a long time. People embrace it and dismiss it with equal
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5 Things Every B2B Thought Leadership Program Needs
Creating and sustaining a corporate thought leadership program is a significant undertaking. But if done well, it can provide a host of benefits as a multi-pronged marketing tool.