Make Better Content Decisions with Content Scorecards
This post originally appeared on the Content Marketing Institute website with the title, How to Score Your Content Assets for…
Content Strategy Leader
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Is Voice-Based Marketing Ready to Make Some Noise?
Voice assistants are quickly becoming a fixture in consumers’ daily digital interactions. Experts, including Gary Vaynerchuk, predict voice-driven platforms will
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How to Match the Right B2B Content to the Right Customer
In a time of raging content overload, few marketers actually know what to do with their abundant content. Enter the B2B
5 Ways to Get the Most out of Your Content Marketing Agency
At Tendo, we work with a range of clients—from companies just dipping their toes into content marketing to enterprises with
3 Reasons B2Bs Should Jump on the Influencer Marketing Bandwagon
So far, B2C brands have been the primary adopters of influencer marketing. A recent survey conducted by Linqia found that
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5 Things Every B2B Thought Leadership Program Needs
Creating and sustaining a corporate thought leadership program is a significant undertaking. But if done well, it can provide a host of benefits as a multi-pronged marketing tool.
When a Thought Leadership Program Is Right for Your Company
Becoming a thought leader isn’t without challenges. It takes commitment. Yet many category leaders and challengers already understand the value of thought leadership programs and are investing accordingly.