How to Match the Right B2B Content to the Right Customer
In a time of raging content overload, few marketers actually know what to do with their abundant content. Enter the B2B…
Grid
Content Strategy Leader
5 Ways to Get the Most out of Your Content Marketing Agency
At Tendo, we work with a range of clients—from companies just dipping their toes into content marketing to enterprises with
3 Reasons B2Bs Should Jump on the Influencer Marketing Bandwagon
So far, B2C brands have been the primary adopters of influencer marketing. A recent survey conducted by Linqia found that
Grid
5 Things Every B2B Thought Leadership Program Needs
Creating and sustaining a corporate thought leadership program is a significant undertaking. But if done well, it can provide a host of benefits as a multi-pronged marketing tool.
When a Thought Leadership Program Is Right for Your Company
Becoming a thought leader isn’t without challenges. It takes commitment. Yet many category leaders and challengers already understand the value of thought leadership programs and are investing accordingly.