How Does Your SaaS Messaging Strategy Compare?
The software-as-a-service (SaaS) business model is growing by leaps and bounds, and the way B2B tech companies develop their SaaS…
Content Strategy Leader
Unlock One-to-One Personalization With Structured Content
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. For a digital marketer, there’s only
How to Get the Most out of a UX Writing Partnership
UX writing makes experiences better. Whether you’re designing a product website, an onboarding experience for an app, or a registration
Why You Need to Make Content Optimization Part of Your Workflow
This post originally appeared on the Content Marketing Conference blog, and is based on two Content Marketing Conference sessions delivered
Why the Lift-and-Shift Approach to Content Migration Doesn’t Work
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications executive vice president and partner. After multiple demos and
Make Taxonomy a Foundation of Your Personalization Strategy
Looking to serve up personalized B2B content on your company’s website? Want to make smart, data-driven decisions based on your
Tendo Communications Named a Top Content Marketing Agency
Well shucks, we’re blushing. Tendo Communications was named a Top Content Marketing Agency for 2020. Agency Spotter just released its
OK Boomer: Navigating Age and Your Content Personalization Strategy
You’ve probably heard the expression or seen the memes. The expression “OK Boomer” was born out of frustration by Millennials and Gen-Zers
Make Better Content Decisions with Content Scorecards
This post originally appeared on the Content Marketing Institute website with the title, How to Score Your Content Assets for
Grid
Is Voice-Based Marketing Ready to Make Some Noise?
Voice assistants are quickly becoming a fixture in consumers’ daily digital interactions. Experts, including Gary Vaynerchuk, predict voice-driven platforms will