7 Steps to Successful Stakeholder Collaboration
Many of our best modern innovations are the result of stakeholder collaboration (for example, ChatGPT and generative AI in general)….
Content Strategy Leader
The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
Challenge-Solution Landing Page – Content Governance
The Challenge: Your Content Processes Are Disorganized. Teams Work in Silos. The Solution: Develop a content governance framework that defines
Challenge-Solution Landing Page – Content Personalization
The Challenge: You Need to Deliver Personalized Customer Experiences at Scale The Solution: Start with strategy, not technology. Map out
Challenge-Solution Landing Page – Content Creation
The Challenge: You Need to Scale Content Creation but Your Team Lacks Bandwidth The Solution: Do you need extra hands
How to Get Subject Matter Experts Involved in Your Content Strategy
You can’t create great B2B content in a vacuum. You often need the help and insights of subject matter experts
How to Create Content Faster without Losing Your Mind
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming
How to Create a Taxonomy: 6 Tips for Success
If you’re developing a taxonomy to classify content and resources on your website, where should you begin? A taxonomy is a way
Why Domain Expertise Still Matters in the Age of AI Content
If ChatGPT can produce content on any topic, do we still need experts? Some AI evangelists would have you believe that we don’t. They think generative AI can make anyone an expert in any field—eliminating the need for skill and experience. But that’s not quite true.
Managing Agile Product Content Updates for Autodesk Global Launch
Tendo serves as a trusted partner for content delivery during Autodesk’s annual product release cycle.