How Google Analytics 4 (GA4) Rethinks User Engagement
If you’ve been keeping an eye on the world of web analytics, the buzz surrounding Google Analytics 4 (GA4) is…
Digital Marketer
B2B Newsletter Best Practices that Engage & Delight
Does your B2B newsletter stand out? Does it rise above the clutter and connect with your users, or is it
5 Prompt Patterns for Effective AI Content Creation
If you’ve ever experimented with large language models (LLMs) like ChatGPT, you know how easy it is to generate passable
Tendo Communications Acquires PointOne Digital
Tendo Communications has acquired PointOne Digital, a user experience design agency, to expand our ability to deliver integrated content experiences—and
Call to Action (CTA)
What Is a Call to Action? A call to action, or CTA, is a message that encourages a reader to take
Content Experience
Let Tendo conduct in-depth analyses of your web page content to drive optimal content experiences.
Prioritizing SEO Content Optimization in Your B2B Content Strategy
Marketers know that optimizing content for SEO is critical to successfully attracting target audiences. In fact, 61% of B2B marketers say that
5 Ways Content Can Help You Get Better Demand Gen Results
Eighty-seven percent of B2B marketers find producing engaging content to be a major challenge. With the amount of noise out
Drive the Buyer’s Journey with Content
B2B buyers tend to go through three distinct phases before deciding to purchase or repurchase a product or service. If
Best Practices Ungated, Grid, Thought Leadership
Get More Out of a Content Audit
More than 90% of B2B marketers use content marketing to achieve such business goals as brand awareness, lead generation, and