5 Things Every B2B Thought Leadership Program Needs
Creating and sustaining a corporate thought leadership program is a significant undertaking. But if done well, it can provide a host of benefits as a multi-pronged marketing tool.
Grid
Digital Marketer
Grid
Infographic Do’s and Don’ts
B2B buyers like infographics. According to Eccolo Media, 49 percent of B2B technology buyers ranked infographics as “very or extremely” influential in the technology purchase process.
How Long Should a Web Video Be? It Depends
If you’ve ever made a video for the web, you’ll know that determining an exact length can be tricky. In fact, it’s often a subject of debate. Many people will point to web audiences’ shrinking attention spans and say it should never exceed two minutes. While others will argue that for some topics, two minutes barely allows you to scratch the surface. The reality is, neither camp is wrong.