Content Brief
What Is a Content Brief? A content brief is an essential reference document for your writer, comprising all the information…
Persona
Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a
Original Content
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that
Competitive Review
What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,
Content Asset
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,
Content Calendar
What Is a Content Calendar? A content calendar is an essential governance tool to help plan and execute a B2B company’s content
Content Distribution
What Is Content Distribution? Content distribution is the process of sharing content across multiple channels and audiences. Marketers strategize the
Duplicate Content
What Is Duplicate Content? Duplicate content is content that appears in more than one place. On the internet, the “place”
Amplification
What Is Amplification? Amplification, often referred to as content amplification, is the use of various tactics to promote and amplify
Repurposing
What Is Repurposing? Repurposing means taking existing content and changing its format or audience. It’s a quick way to crank