5 Essentials for Your 2022 Content Marketing Plan
As 2021 comes screeching across the finish line, you may be focused on that final push to finish implementing your…
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The Ultimate Holiday Gift Guide for Content Marketers and Content Strategists
Nothing conveys appreciation for your favorite content enthusiast more than a bespoke holiday gift. Now that the season of festive
Use Case or Case Study? When to Use Each in Your Content Strategy
Use cases and case studies focus on the real-world application of a product or solution, and both are important tools
Which B2B Video Types Get the Best Results?
Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just
Content Analytics: 7 Need-to-Know Metrics
Welcome to the world of content analytics. It’s kind of the Wild West out here, with vast unexplored territory, scary
SaaS Product Web Pages that Put Customers First
When B2B prospects visit your website, can they quickly grasp the value of your products and services? Or do they
3 Best Practices for a Great B2B Resource Center
If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from
Microcopy
What Is Microcopy? Microcopy refers to the small but important snippets of text that provide context for users as they
Structured Content
What Is Structured Content? Structured content is content that is organized and separated into its individual component parts. For example,
UX Writing
What Is UX Writing? UX writing is the practice of writing interactive copy that guides the user experience. Most famously,