B2B Marketing in 2024: Trends, Wins, and Lessons
This year brought rapid change and creative breakthroughs in B2B marketing. Discover what fueled big wins and how to prepare for a new era driven by AI, data, and creativity.
Artificial Intelligence
Why Domain Expertise Still Matters in the Age of AI Content
If ChatGPT can produce content on any topic, do we still need experts? Some AI evangelists would have you believe that we don’t. They think generative AI can make anyone an expert in any field—eliminating the need for skill and experience. But that’s not quite true.
Structured Content
Power Your Growth with Structured Content Get more out of your content and scale for the future. We’ll help you
How to Optimize AI Content with Human Insight: A Step-by-Step Guide
Discover how human expertise can enhance your B2B AI content creation while maintaining quality, authenticity, and brand voice.
Should Marketers Fear AI? pt. 2 | The B2B Content Experience Podcast
In this episode, we discuss why Tendo isn’t afraid of AI—and how you can use it to illustrate concepts, accelerate productivity, and drive creativity at scale.
Unlocking AI’s Potential for B2B Marketers pt. 1 | The B2B Content Experience Podcast
Let’s talk AI. What does it mean to B2B marketers? How does it affect SEO and content ops? Join the…
10 AI Content Use Cases from Beginner to Advanced
It seems like every week, there’s something new to learn about AI. It’s tempting to feel like you’re falling behind…
Taking an Agile Approach with AI Search
Tendo helped our client, an enterprise software provider, pivot their SEO strategy to adapt to an evolving AI-influenced search landscape.
Why You Need an AI Content Playbook
When it comes to your AI content strategy, are you missing out on ROI? It wouldn’t be the first time
Prompt Engineering
What Is Prompt Engineering? Prompt engineering is the practice of crafting and optimizing instructions, or prompts, to generative AI tools