3 Best Practices for a Great B2B Resource Center
If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from…
Content Experience
Microcopy
What Is Microcopy? Microcopy refers to the small but important snippets of text that provide context for users as they
Task Flow
What Is a Task Flow? A task flow is a diagram that represents a user’s journey through a specific task or
Tendo Named a Top Digital Agency in 2021
Three separate agency listing and review sites all agree: Tendo Communications is a top digital and content agency. We’re thrilled
How Does Your SaaS Messaging Strategy Compare?
The software-as-a-service (SaaS) business model is growing by leaps and bounds, and the way B2B tech companies develop their SaaS
How to Unleash Your Omnichannel Content Strategy
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Want to deliver a
How to Get the Most out of a UX Writing Partnership
UX writing makes experiences better. Whether you’re designing a product website, an onboarding experience for an app, or a registration
Why the Lift-and-Shift Approach to Content Migration Doesn’t Work
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications executive vice president and partner. After multiple demos and
7 Content Experience Fundamentals (and Why They Matter for DXPs)
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Digital experience platforms (DXPs)
Make Taxonomy a Foundation of Your Personalization Strategy
Looking to serve up personalized B2B content on your company’s website? Want to make smart, data-driven decisions based on your