Blogs vs Articles: The What, When, and Why for B2B
Thought leadership plays a critical role in content marketing, and blogs and articles are two great ways to serve it…
Content Experience
How Does Your SaaS Messaging Strategy Compare?
The software-as-a-service (SaaS) business model is growing by leaps and bounds, and the way B2B tech companies develop their SaaS
How to Unleash Your Omnichannel Content Strategy
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Want to deliver a
How to Get the Most out of a UX Writing Partnership
UX writing makes experiences better. Whether you’re designing a product website, an onboarding experience for an app, or a registration
How to Write an Effective Content Brief
You’re reading this blog post because you are about to compose your first content brief for a writer who has
Why the Lift-and-Shift Approach to Content Migration Doesn’t Work
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications executive vice president and partner. After multiple demos and
7 Content Experience Fundamentals (and Why They Matter for DXPs)
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Digital experience platforms (DXPs)
Make Taxonomy a Foundation of Your Personalization Strategy
Looking to serve up personalized B2B content on your company’s website? Want to make smart, data-driven decisions based on your
Tendo Communications Named a Top Content Marketing Agency
Well shucks, we’re blushing. Tendo Communications was named a Top Content Marketing Agency for 2020. Agency Spotter just released its
For Customer-Focused Webpages, Build a Content Model First (Pt. 1)
Content strategists love the mantra, Think of your customers first. And yet that mantra is easier said than done when