Search Everywhere: Winning Brand Discoverability in the AI Age
When is it time to adjust a strategy, and when is it time to build a new one? B2B marketing…
Customer Journey
The Personalization Maturity Model: What It Takes to Reach Adaptive Personalization
Ninety-seven percent of executives rank personalizing the customer experience as a high or medium priority (PwC & Adobe, 2024). Fewer
The Great Content Attribution Debate: 2026 Edition
The state of the content attribution debate and key takeaways for B2B enterprise marketers.
How to Unleash Your Omnichannel Content Strategy
Want to deliver a better omnichannel experience for your customers? Then change the way you create and deliver content. Content
A Tour of Tendo’s 2024 Client Success Stories
Learn how Tendo delivered elevated content experiences using digital strategy and UX design for B2B clients like Cisco, Keysight, Broadcom, and Ecolab in 2024.
Use Case or Case Study? When to Use Each in Your Content Strategy
Use cases and case studies focus on the real-world application of a product or solution, and both are important tools
B2B Marketing in 2024: Trends, Wins, and Lessons
This year brought rapid change and creative breakthroughs in B2B marketing. Discover what fueled big wins and how to prepare for a new era driven by AI, data, and creativity.
6 Steps to Building Content Models for Your Webpages (Pt. 2)
In part 1 of our blog post series on content models, we introduced you to the concept of content models:
The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
Challenge-Solution Landing Page – New Audience
The Challenge: You Need to Engage a New Audience in a New Vertical The Solution: Start with detailed buyer personas