Creating Omnichannel Journeys: A Crawl, Walk, Run Approach
At Tendo’s B2B clients, the content strategy and digital experience leaders all get it: Our customers expect omnichannel experiences…
At Tendo’s B2B clients, the content strategy and digital experience leaders all get it: Our customers expect omnichannel experiences…
Identify your users’ top tasks or JTBD, then map out task flows to help them accomplish their goals.
Put Personas & Journey Mapping to Work Reveal your customers’ needs and motivations, and how to fulfill them with content.
Content Strategy & Planning Services Craft a bold strategy, rooted in reality. Tendo puts your audience needs at the heart
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a
What Is a Call to Action? A call to action, or CTA, is a message that encourages a reader to take
What Is a Buyer Persona? A buyer persona (also known as a customer persona or customer profile) is a detailed representation of your target customer. It shines a light
The lack of sales and marketing alignment has been a top pain point for B2B organizations for decades. But one
B2B buyers tend to go through three distinct phases before deciding to purchase or repurchase a product or service. If
In this episode, special guest Scott K. Wilder, VP of Customer, Partner, and Community Engagement at Base—a customer marketing and