The Great Content Attribution Debate: 2025 Edition
The state of the content attribution debate and key takeaways for B2B enterprise marketers.
AI promised to make everything easier, simpler, more powerful. So why do AI tools feel so complicated? Because we’re designing…
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AI promised to make everything easier, simpler, more powerful. So why do AI tools feel so complicated? Because we’re designing…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
The state of the content attribution debate and key takeaways for B2B enterprise marketers.
Learn how Tendo delivered elevated content experiences using digital strategy and UX design for B2B clients like Cisco, Keysight, Broadcom, and Ecolab in 2024.
Use cases and case studies focus on the real-world application of a product or solution, and both are important tools
This year brought rapid change and creative breakthroughs in B2B marketing. Discover what fueled big wins and how to prepare for a new era driven by AI, data, and creativity.
In part 1 of our blog post series on content models, we introduced you to the concept of content models:
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
The Challenge: You Need to Engage a New Audience in a New Vertical The Solution: Start with detailed buyer personas
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,
Tendo helped Rain Bird generate significant revenue by laying the groundwork for highly targeted email campaigns and search-optimized content creation.
At Tendo’s B2B clients, the content strategy and digital experience leaders all get it: Our customers expect omnichannel experiences…