Drive the Buyer’s Journey with Content
B2B buyers tend to go through three distinct phases before deciding to purchase or repurchase a product or service. If…
Customer Journey
Creating Engaging Experiences Through Online Communities | Episode 4 | The B2B Content Experience Podcast
In this episode, special guest Scott K. Wilder, VP of Customer, Partner, and Community Engagement at Base—a customer marketing and
8 Recommendations for Better Content in 2023
A new year is around the corner. Are you ready to take your B2B content to the next level? The
Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a
10 Ways to Improve Your B2B Content Marketing Strategy in 2022
At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content
How Does Your SaaS Messaging Strategy Compare?
The software-as-a-service (SaaS) business model is growing by leaps and bounds, and the way B2B tech companies develop their SaaS
Grid
How to Match the Right B2B Content to the Right Customer
In a time of raging content overload, few marketers actually know what to do with their abundant content. Enter the B2B