B2B Marketing Trend: Why Your Customers Crave Short-Form Content
Demand for B2B content has risen sharply over the past nine months. That’s a boon for content marketers, but also…
Digital Transformation
Make Taxonomy a Foundation of Your Personalization Strategy
Looking to serve up personalized B2B content on your company’s website? Want to make smart, data-driven decisions based on your
Award-Winning Experience Redesign for Dealpath
Tendo’s strategic redesign and technical overhaul revitalized Dealpath’s online presence, reflecting its maturity and expanding offerings.
For Customer-Focused Webpages, Build a Content Model First (Pt. 1)
Content strategists love the mantra, Think of your customers first. And yet that mantra is easier said than done when
Make Your Content Resonate in Any Language: 5 Keys to Writing for Translation
Writing copy for international audiences is notoriously tough. Whether you’re creating web copy, marketing content, or interface language, how do