Digital Content Optimization for LPL Financial
Tendo optimized digital content for financial advisors by developing a taxonomy, information architecture, and content structure.
If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from…
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If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
Tendo optimized digital content for financial advisors by developing a taxonomy, information architecture, and content structure.
Tendo refined a complex sign-up process to maintain a positive and purposeful content experience for Autodesk Education users.
Tendo developed a strategy, created a blueprint, and launched a pilot to enhance the user experience and drive lead generation.
Tendo developed recommendations to help ServiceNow improve the effectiveness of its product documentation library to better support the buyer journey.
Tendo helped Autodesk increase provider inquiries 43 percent by improving the effectiveness of the Services Marketplace website.
Tendo transformed CA Technologies’ website into a demand gen engine that drove business growth.
What Is Personalization? Personalization involves delivering targeted content to a person based on known attributes or context. Today’s consumers expect
What Is a Buyer Persona? A buyer persona (also known as a customer persona or customer profile) is a detailed representation of your target customer. It shines a light
What Is Information Architecture? Information architecture (IA) is the practice of organizing content and defining relationships between pieces of content,
Intent data gives B2B marketers a powerful way to stay customer-obsessed. While the topic is not exactly new, Forrester reenergized