UX Content Strategy for Autodesk Education
Tendo refined a complex sign-up process to maintain a positive and purposeful content experience for Autodesk Education users.
User Experience Services
CA Technologies Website Optimization
Tendo developed a strategy, created a blueprint, and launched a pilot to enhance the user experience and drive lead generation.
ServiceNow Product Documentation Restructure
Tendo developed recommendations to help ServiceNow improve the effectiveness of its product documentation library to better support the buyer journey.
Autodesk SMP Provider Profiles
Tendo helped Autodesk increase provider inquiries 43 percent by improving the effectiveness of the Services Marketplace website.
Creating a User-Centric Website for CA Technologies
Tendo transformed CA Technologies’ website into a demand gen engine that drove business growth.
Personalization
What Is Personalization? Personalization involves delivering targeted content to a person based on known attributes or context. Today’s consumers expect
Buyer Persona
What Is a Buyer Persona? A buyer persona (also known as a customer persona or customer profile) is a detailed representation of your target customer. It shines a light
Information Architecture
What Is Information Architecture? Information architecture (IA) is the practice of organizing content and defining relationships between pieces of content,
Using Intent Data to Power Personalized Content
Intent data gives B2B marketers a powerful way to stay customer-obsessed. While the topic is not exactly new, Forrester reenergized
What Is Content Experience in B2B Marketing?
Quick question: Can you name a B2B company that generates consistently great professional content? One that nails it again and