Buyer Persona
What Is a Buyer Persona? A buyer persona (also known as a customer persona or customer profile) is a detailed representation of your target customer. It shines a light…
User Experience Services
Information Architecture
What Is Information Architecture? Information architecture (IA) is the practice of organizing content and defining relationships between pieces of content,
Using Intent Data to Power Personalized Content
Intent data gives B2B marketers a powerful way to stay customer-obsessed. While the topic is not exactly new, Forrester reenergized
What Is Content Experience in B2B Marketing?
Quick question: Can you name a B2B company that generates consistently great professional content? One that nails it again and
A Reimagined Digital Banking Platform for Canadian Credit Unions
Tendo optimized user experiences across multiple institutions through a digital banking overhaul for Central 1 and its network of credit unions.
Optimizing Member Acquisition for CCUA
Tendo overhauled CCUA’s platform to enhance member acquisition, boost new member conversions, and streamline credit union management.
Modernized Web Design and Visual Language for Alterna Savings
Tendo revamped Alterna Savings’ digital platform with a modern website design, enhancing user experience and accessibility.
How to Level Up Your B2B Content in 2023 | Episode 3 | The B2B Content Experience Podcast
Are you ready to take your B2B content to the next level? In this episode of The B2B Content Experience,
8 Recommendations for Better Content in 2023
A new year is around the corner. Are you ready to take your B2B content to the next level? The
Grid, Podcasts
The Benefits of Structured Content with Carrie Hane, Part 2 | Episode 2 | The B2B Content Experience Podcast
Ready for some mainstream marketing myth busters? Let’s do this! In part two of our Structured Content episode, Carrie Hane,