A Taxonomy for Dynamic Content Personalization
Tendo helped Salesforce optimize taxonomy and tagging strategy to enable personalized content for more conversions and increased loyalty.
Taxonomy & Tagging
Driving Ecolab’s Digital Sales Growth
Tendo reimagined and rebuilt a set of six co-branded product-based sites for Ecolab that helped sales reps leverage data and better execute sales.
Digital Content Optimization for LPL Financial
Tendo optimized digital content for financial advisors by developing a taxonomy, information architecture, and content structure.
ServiceNow Product Documentation Restructure
Tendo developed recommendations to help ServiceNow improve the effectiveness of its product documentation library to better support the buyer journey.
The Ultimate Holiday Gift Guide for Content Marketers and Content Strategists
Nothing conveys appreciation for your favorite content enthusiast more than a bespoke holiday gift. Now that the season of festive
Taxonomy
What Is a Taxonomy? A taxonomy is a scheme of classification, a vocabulary of terms grouped into categories and subcategories.
6 Tips for Creating and Refining Your Taxonomy
If you’re developing a taxonomy to classify content and resources on your website, where should you begin? A taxonomy is
Make Taxonomy a Foundation of Your Personalization Strategy
Looking to serve up personalized B2B content on your company’s website? Want to make smart, data-driven decisions based on your
Good Deals, Good Taxonomy
Like me, you’re probably still recuperating from your Black Friday/Cyber Monday tech hangover. Did I really need to purchase a