In this episode, special guest Scott K. Wilder, VP of Customer, Partner, and Community Engagement at Base—a customer marketing and advocacy platform—joins Tendo host Kim Celestre for a conversation about:

• How to build customer communities that provide an engaging experience across every stage of the journey.
• Why customer communities are important.
• Introducing a strong emotional connection in marketing strategy.
• Content evolution.

Also joining us is Don Knapp, Associate Director at Tendo, who introduces an example of a stellar content experience that is engaging and fun: Moz Whiteboard Friday.

Additional Resources

• Scott K. Wilder LinkedIn profile
• CLG Campus
• The B2B Marketer’s Guide to Content Experience

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Stock music for this podcast is provided by juqboxmusic, from Pond5