Increasingly, B2B marketers are turning to influencer programs to establish thought leadership and drive credibility with key audiences. But what do you need to know to develop influencers, and where do you find them?

In fact, the most effective influencers for your brand are often right under your nose within your own organization.

In this e-book, you’ll learn about the elements of influence and why they matter. Discover the types of influencers and programs best suited for B2B, along with pointers on how to build, track, and measure your own campaigns. Ready to get started?