Content Taxonomy & Tagging

Serve up personalized content that delights and converts. Tendo can help you develop a universal taxonomy and tagging system that saves time and improves findability for your users.

Content Taxonomy for Digital Experiences

Findability is critical to an audience-focused website. But organizing your content takes specialized expertise. Tendo brings deep experience in creating enterprise website taxonomies to ensure that your content is accurately categorized and easy to find—helping you save time, reduce duplication, and improve content discoverability.

Unlock the Power of a Content Taxonomy

Prepare your content for targeting and dynamic reuse with a content management taxonomy. Our experts will work closely with you to:

Research user needs,

audit existing taxonomies, and leverage our deep knowledge of content taxonomy best practices to validate an optimal approach.

Standardize a universal taxonomy

and content tags that are user-friendly and set up for long-term governance.

Make a plan

to put your taxonomy to work by identifying who owns what, how tags align with your site hierarchy, and more.

Tag content

so everything is in place for a dynamic content strategy that gives users what they want, when they want it.

Why a Content Taxonomy Matters

24%

Only 24% of B2B marketing organizations have a universal taxonomy.¹

47%

47% of users prefer to filter by product details on a product page.²

49%

49% of B2B marketing decision makers say personalization is their #1 focus.³

Sources:
1 & 3 Forrester 2022 Global Marketing Survey
2 Sherice Jacob, search behavior survey of 100 users, referenced on Neilpatel.com

Case Study Spotlight

Integrate Your Content Experience

Learn how Tendo can organize your content to orchestrate the customer journey and deliver the content your customers need.