HPE Helion Customer Content
Tendo enhanced HPE’s customer reference program with more engaging content, including more than 250 content assets and 20-plus content templates.
Tendo enhanced HPE’s customer reference program with more engaging content, including more than 250 content assets and 20-plus content templates.
Ever wonder why an IKEA store is designed the way it is? And why people so often leave with more
Visual content dominates the social media landscape. Stand out and connect with your audience by conveying your brand through images.
Voice assistants are quickly becoming a fixture in consumers’ daily digital interactions. Experts, including Gary Vaynerchuk, predict voice-driven platforms will
Welcome to another edition of Jargon Watch, Tendo’s periodic column featuring objectionable business jargon. This edition features 25 jargon words
When you or someone on your team suggests a marketing video, is “talking head” the format that comes to mind? If you’re nodding “yes,” that makes sense. The talking-head video is one of the most common Web formats, plus, it’s what marketers are most familiar with. But by and large, they’re not as effective as they could be. The talking head needs a refresh and I have some ideas for how to do it.
To be clear, there is nothing inherently wrong with a video of a person speaking on camera. I’m a huge proponent of telling stories through video. Surely there are dozens of articulate speakers within your organization that have interesting stories and insights to share, but there’s a better way to get your message across.
The phrase thought leadership has been bandied about for a long time. People embrace it and dismiss it with equal
David Ogilvy, founder of Ogilvy Mather and considered by many the “father of advertising,” once said, “I expect the direct
Way back when, years before Tim Berners-Lee put a user-friendly face on the internet, I distinctly remember the criticism USA
Becoming a thought leader isn’t without challenges. It takes commitment. Yet many category leaders and challengers already understand the value of thought leadership programs and are investing accordingly.