Original Content
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that…
Video
Content Experience
Let Tendo conduct in-depth analyses of your web page content to drive optimal content experiences.
Engage Your Users with a Visually Immersive Content Experience
From healthcare to the education industry, successful marketers are embracing immersive content experiences to engage customers with meaningful content that
Which B2B Video Types Get the Best Results?
Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just
Structured Content
What Is Structured Content? Structured content is content that is organized and separated into its individual component parts. For example,
Tendo Named a Top Digital Agency in 2021
Three separate agency listing and review sites all agree: Tendo Communications is a top digital and content agency. We’re thrilled
Grid
Is Voice-Based Marketing Ready to Make Some Noise?
Voice assistants are quickly becoming a fixture in consumers’ daily digital interactions. Experts, including Gary Vaynerchuk, predict voice-driven platforms will
Why You Need to Rethink the Talking-Head Video: 4 Tips to Improve Engagement
When you or someone on your team suggests a marketing video, is “talking head” the format that comes to mind? If you’re nodding “yes,” that makes sense. The talking-head video is one of the most common Web formats, plus, it’s what marketers are most familiar with. But by and large, they’re not as effective as they could be. The talking head needs a refresh and I have some ideas for how to do it.
To be clear, there is nothing inherently wrong with a video of a person speaking on camera. I’m a huge proponent of telling stories through video. Surely there are dozens of articulate speakers within your organization that have interesting stories and insights to share, but there’s a better way to get your message across.
How Long Should a Web Video Be? It Depends
If you’ve ever made a video for the web, you’ll know that determining an exact length can be tricky. In fact, it’s often a subject of debate. Many people will point to web audiences’ shrinking attention spans and say it should never exceed two minutes. While others will argue that for some topics, two minutes barely allows you to scratch the surface. The reality is, neither camp is wrong.