3 Best Practices for B2B Personas that Elevate Your Buyers’ Experience
As a B2B content strategist, you know that persona development is a critical first step to develop relevant content that…
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Prioritizing SEO Content Optimization in Your B2B Content Strategy
Marketers know that optimizing content for SEO is critical to successfully attracting target audiences. In fact, 61% of B2B marketers say that
Bridge Your Marketing and Sales Teams with Content
The lack of sales and marketing alignment has been a top pain point for B2B organizations for decades. But one
Using Intent Data to Power Personalized Content
Intent data gives B2B marketers a powerful way to stay customer-obsessed. While the topic is not exactly new, Forrester reenergized
3 Principles for Better B2B Messaging
Don’t make buyers work hard to figure out how your product solves their problem. Learn how to create solution-focused messaging
5 Ways Content Can Help You Get Better Demand Gen Results
Eighty-seven percent of B2B marketers find producing engaging content to be a major challenge. With the amount of noise out
Checklist: Creating High-Performing CTAs
Before you go live with a call to action (CTA) button on your webpage, landing page, or email, double-check that
Best Practices Ungated, Grid, Thought Leadership
Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to
Drive the Buyer’s Journey with Content
B2B buyers tend to go through three distinct phases before deciding to purchase or repurchase a product or service. If
Best Practices Ungated, Grid, Thought Leadership
Get More Out of a Content Audit
More than 90% of B2B marketers use content marketing to achieve such business goals as brand awareness, lead generation, and