Why Are Marketers Prioritizing Different KPIs in 2023?
B2B marketers are now tracking more metrics than they did in the past, and they’re also prioritizing different KPIs in…
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8 Recommendations for Better Content in 2023
A new year is around the corner. Are you ready to take your B2B content to the next level? The
Humanizing B2B Content, in Little and Big Ways
Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and authentic
Zero-Party Data 101 for Content Marketers
State and federal data privacy regulations, Big Tech third-party cookie deprecation, and cookie blocking apps will dramatically limit the types
Build Trust with Privacy-First Content Marketing
The rapid expansion of data privacy laws, combined with Big Tech’s deprecation of the third-party cookie, will make it increasingly
The Power of Purpose in B2B Content
Gordon Gekko, of Wall Street infamy, most certainly does not approve. But the rest of us can celebrate a heartening trend: Today,
Why Are More Marketers Investing in Content Audits?
Here are two complementary audit approaches: Monthly qualitative audits: Reviewing and optimizing your content on a monthly or quarterly basis
Tendo Releases New Report: B2B Partner Marketing Challenges and Priorities
A new research report from Tendo Communications reveals the major obstacles and strategies for B2B channel marketers and partner marketers.
Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a
B2B Marketers: Shift to a Content Experience Mindset in 2022
Your B2B customers consume content differently than they did even two years ago. Have you adjusted how you develop and