Channel Marketing Challenges and How to Navigate Them
Summary and Takeaways To overcome key challenges, partner marketing and channel marketing teams from B2B vendors should follow these four…
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10 Ways to Improve Your B2B Content Marketing Strategy in 2022
At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content
The Ultimate Holiday Gift Guide for Content Marketers and Content Strategists
Nothing conveys appreciation for your favorite content enthusiast more than a bespoke holiday gift. Now that the season of festive
Which B2B Video Types Get the Best Results?
Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just
SaaS Product Web Pages that Put Customers First
When B2B prospects visit your website, can they quickly grasp the value of your products and services? Or do they
Microcopy
What Is Microcopy? Microcopy refers to the small but important snippets of text that provide context for users as they
Structured Content
What Is Structured Content? Structured content is content that is organized and separated into its individual component parts. For example,
UX Writing
What Is UX Writing? UX writing involves writing interactive copy that guides the user experience. This includes small but important
Content Governance
Standardize workflows, develop a governance framework, and ensure consistency across the organization.
Task Flow
What Is a Task Flow? A task flow is a diagram that represents a user’s journey through a specific task or