Amplification
What Is Amplification? Amplification, often referred to as content amplification, is the use of various tactics to promote and amplify…
Content Format
Repurposing
What Is Repurposing? Repurposing means taking existing content and changing its format or audience. It’s a quick way to crank
Content Operations Framework
What Is a Content Operations Framework? A content operations or content strategy framework is an organizational roadmap for how to
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Editorial Plan
What Is an Editorial Plan? An editorial plan is a roadmap for content deliverables and an essential part of your
Buyer Persona
What Is a Buyer Persona? A buyer persona (also known as a customer persona or customer profile) is a detailed representation of your target customer. It shines a light
Content Audit
What Is a Content Audit? A content audit is an analysis (quantitative and qualitative) of all your organization’s digital content—from product pages to blog posts to white papers and
Content Strategy
What Is Content Strategy? Content strategy is the practice of creating, governing, and measuring content that meets business goals and
Call to Action (CTA)
What Is a Call to Action? A call to action, or CTA, is a message that encourages a reader to take
Brand Voice
What Is Brand Voice? Your company’s brand voice consists of a uniform tone and writing style that communicates your brand’s