Content Brief
What Is a Content Brief? A content brief is an essential reference document for your writer, comprising all the information…
What Is a Content Brief? A content brief is an essential reference document for your writer, comprising all the information…
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that
What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,
What Is Content Distribution? Content distribution involves sharing content across multiple channels and audiences. Marketers strategize the multichannel distribution of
What Is Duplicate Content? Duplicate content is content that appears in more than one place. On the internet, the “place”
What Is Amplification? Amplification, often referred to as content amplification, is the use of various tactics to promote and amplify
What Is Repurposing? Repurposing means taking existing content and changing its format or audience. It’s a quick way to crank
What Is a Content Operations Framework? A content operations or content strategy framework is an organizational roadmap that helps define,