The Great Content Attribution Debate: 2025 Edition
The state of the content attribution debate and key takeaways for B2B enterprise marketers.
Content Marketing Services
Channel Partner Marketing Best Practices FTW
Partner marketers agree: Content sits at the heart of their channel marketing strategy. To be successful, B2B vendors need to
A Tour of Tendo’s 2024 Client Success Stories
Learn how Tendo delivered elevated content experiences using digital strategy and UX design for B2B clients like Cisco, Keysight, Broadcom, and Ecolab in 2024.
B2B Marketing in 2024: Trends, Wins, and Lessons
This year brought rapid change and creative breakthroughs in B2B marketing. Discover what fueled big wins and how to prepare for a new era driven by AI, data, and creativity.
5 Tips for Creating the Best Social Media Visual Content
Visual media content dominates pretty much every social platform, from LinkedIn to Facebook and Instagram. Stand out and connect with
The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
Modernize Your Approach to Lead Generation Content
Lead generation content has always played a starring role in B2B marketing. Here’s the classic playbook: Offer a high-value e-book
Personas and Messaging to Drive Customer Acquisition for Rain Bird
Tendo helped Rain Bird generate significant revenue by laying the groundwork for highly targeted email campaigns and search-optimized content creation.
A Comprehensive Content Strategy for Infoblox
Tendo created a roadmap for Infoblox content strategy and messaging to drive focused content development based on personas, journey stages, and content channel.
Email Marketing
Stand Out with Brilliant Email Marketing Crowded inboxes make connecting with customers an uphill battle. Cut through the noise with