Cisco Messaging for Service Provider Executives
Tendo created effective, audience-focused messaging that articulated Cisco’s value proposition to executives.
Brand Positioning & Messaging
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Brand Voice
What Is Brand Voice? Your company’s brand voice consists of a uniform tone and writing style that communicates your brand’s
Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to
3 Principles for Better B2B Messaging
Don’t make buyers work hard to figure out how your product solves their problem. Learn how to create solution-focused messaging
8 Recommendations for Better Content in 2023
A new year is around the corner. Are you ready to take your B2B content to the next level? The
Humanizing B2B Content, in Little and Big Ways
Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and authentic
The Power of Purpose in B2B Content
Gordon Gekko, of Wall Street infamy, most certainly does not approve. But the rest of us can celebrate a heartening trend: Today,
Product, Solution, or Service? What to Call Your Technology Offerings
Are Customers Confused by How You Define a Product vs. Solution? The fast-changing software-as-a-service (SaaS) market has shifted how B2B
How to Create Better Partner Marketing Content
Summary and Takeaways To create more effective content that supports your channel marketing and partner marketing goals, follow these three