Product, Solution, or Service? What to Call Your Technology Offerings
Are Customers Confused by How You Define a Product vs. Solution? The fast-changing software-as-a-service (SaaS) market has shifted how B2B…
Brand Positioning & Messaging
Personas and Messaging to Drive Customer Acquisition for Rain Bird
Tendo helped Rain Bird generate significant revenue by laying the groundwork for highly targeted email campaigns and search-optimized content creation.
Brand Positioning & Messaging
Sharpen Your Brand Positioning & Messaging Stop creating generic content that lacks business value. We’ll help you spotlight what makes
Content Strategy & Planning Services
Content Strategy & Planning Services Craft a bold strategy, rooted in reality. Tendo puts your audience needs at the heart
Cisco Messaging for Service Provider Executives
Tendo created effective, audience-focused messaging that articulated Cisco’s value proposition to executives.
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Brand Voice
What Is Brand Voice? Your company’s brand voice consists of a uniform tone and writing style that communicates your brand’s
3 Principles for Better B2B Messaging
Don’t make buyers work hard to figure out how your product solves their problem. Learn how to create solution-focused messaging
Best Practices Ungated, Grid, Thought Leadership
Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to
8 Recommendations for Better Content in 2023
A new year is around the corner. Are you ready to take your B2B content to the next level? The