Brand Positioning & Messaging
Sharpen Your Brand Positioning & Messaging Stop creating generic content that lacks business value. We’ll help you spotlight what makes…
Brand Positioning & Messaging
Content Strategy & Planning Services
Content Strategy & Planning Services Craft a bold strategy, rooted in reality. Tendo puts your audience needs at the heart
Cisco Messaging for Service Provider Executives
Tendo created effective, audience-focused messaging that articulated Cisco’s value proposition to executives.
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Brand Voice
What Is Brand Voice? Your company’s brand voice consists of a uniform tone and writing style that communicates your brand’s
3 Principles for Better B2B Messaging
Don’t make buyers work hard to figure out how your product solves their problem. Learn how to create solution-focused messaging
Best Practices Ungated, Grid, Thought Leadership
Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to
8 Recommendations for Better Content in 2023
A new year is around the corner. Are you ready to take your B2B content to the next level? The
The Power of Purpose in B2B Content
Gordon Gekko, of Wall Street infamy, most certainly does not approve. But the rest of us can celebrate a heartening trend: Today,
Channel Marketing Challenges and How to Navigate Them
Summary and Takeaways To overcome key challenges, partner marketing and channel marketing teams from B2B vendors should follow these four