B2B Marketing Trend: Why Your Customers Crave Short-Form Content
Demand for B2B content has risen sharply over the past nine months. That’s a boon for content marketers, but also…
Demand for B2B content has risen sharply over the past nine months. That’s a boon for content marketers, but also…
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,
I spend the bulk of my time managing LinkedIn company pages for two drastically different clients: one is a boutique branding consultancy, and the other is one of the largest tech companies in the world. Although the size of these organizations differ greatly, I still approach them with the same principles in mind.
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Digital experience platforms (DXPs)
Well shucks, we’re blushing. Tendo Communications was named a Top Content Marketing Agency for 2020. Agency Spotter just released its
In a time of raging content overload, few marketers actually know what to do with their abundant content. Enter the B2B
We’ve all seen personas like this: Bob, a VP of marketing, is in his forties and married. He has a
The phrase thought leadership has been bandied about for a long time. People embrace it and dismiss it with equal
David Ogilvy, founder of Ogilvy Mather and considered by many the “father of advertising,” once said, “I expect the direct
Creating and sustaining a corporate thought leadership program is a significant undertaking. But if done well, it can provide a host of benefits as a multi-pronged marketing tool.