5 Steps to Creating Meaningful Personas for Demand Gen
We’ve all seen personas like this: Bob, a VP of marketing, is in his forties and married. He has a…
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Personas & Journey Mapping
The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and considered by many the “father of advertising,” once said, “I expect the direct