Humanizing B2B Content, in Little and Big Ways
Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and authentic…
Blog Post
Zero-Party Data 101 for Content Marketers
State and federal data privacy regulations, Big Tech third-party cookie deprecation, and cookie blocking apps will dramatically limit the types
Build Trust with Privacy-First Content Marketing
The rapid expansion of data privacy laws, combined with Big Tech’s deprecation of the third-party cookie, will make it increasingly
The Power of Purpose in B2B Content
Gordon Gekko, of Wall Street infamy, most certainly does not approve. But the rest of us can celebrate a heartening trend: Today,
Engage Your Users with a Visually Immersive Content Experience
From healthcare to the education industry, successful marketers are embracing immersive content experiences to engage customers with meaningful content that
Why Are More Marketers Investing in Content Audits?
Learn more about how to set up a content scorecard on your own, or talk to us about how we
Tendo Releases New Report: B2B Partner Marketing Challenges and Priorities
A new research report from Tendo Communications reveals the major obstacles and strategies for B2B channel marketers and partner marketers.
Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a
How to Create Better Partner Marketing Content
Summary and Takeaways To create more effective content that supports your channel marketing and partner marketing goals, follow these three
B2B Marketers: Shift to a Content Experience Mindset in 2022
Your B2B customers consume content differently than they did even two years ago. Have you adjusted how you develop and