Informatica Thought Leadership Program
Tendo created a large-scale thought leadership program for Informatica that resulted in 50,000 net new opt-ins over three years.
Industry
Blackboard Event Registration Campaign
Tendo developed multichannel campaign assets to drive record registrations for Blackboard’s Edtech conference.
A Taxonomy for Dynamic Content Personalization
Tendo helped Salesforce optimize taxonomy and tagging strategy to enable personalized content for more conversions and increased loyalty.
Advanced Content Audit, Scoring, and Gap Analysis at Crowe
Tendo assessed Crowe’s thought leadership content to reveal strengths and new opportunities to engage key audiences.
Taking an Agile Approach with AI Search
Tendo helped our client, an enterprise software provider, pivot their SEO strategy to adapt to an evolving AI-influenced search landscape.
Driving Ecolab’s Digital Sales Growth
Tendo reimagined and rebuilt a set of six co-branded product-based sites for Ecolab that helped sales reps leverage data and better execute sales.
Adobe Marketing Cloud Editorial Strategy
Tendo developed a strategic content marketing approach to help Adobe increase relevance, scale, and compete.
Digital Content Optimization for LPL Financial
Tendo optimized digital content for financial advisors by developing a taxonomy, information architecture, and content structure.
Turning Thought Leaders into Influencers for HPE Services
Tendo built HPE Services’ influencer marketing, helping change perceptions about its evolving capabilities by unlocking and promoting the insights of its thought leaders.
UX Content Strategy for Autodesk Education
Tendo refined a complex sign-up process to maintain a positive and purposeful content experience for Autodesk Education users.