3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those…
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those…
As a B2B content strategist, it’s your job to connect with prospects, finding ways to gain their trust in order
The Tendo team attended HubSpot’s INBOUND 2023 in Boston and we’re still reeling from all the buzz generated from this
What Is Personalization? Personalization involves delivering targeted content to a person based on known attributes or context. Today’s consumers expect
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a
What Is a Content Brief? A content brief is an essential reference document for your writer, comprising all the information
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that
What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,