Make Taxonomy a Foundation of Your Personalization Strategy
Looking to serve up personalized B2B content on your company’s website? Want to make smart, data-driven decisions based on your…
Journey Stage
Tendo Communications Named a Top Content Marketing Agency
Well shucks, we’re blushing. Tendo Communications was named a Top Content Marketing Agency for 2020. Agency Spotter just released its
6 Steps to Building Content Models for Your Webpages (Pt. 2)
In part 1 of Tendo’s blog post series on content models, we introduced you to the concept of content models:
For Customer-Focused Webpages, Build a Content Model First (Pt. 1)
Content strategists love the mantra, Think of your customers first. And yet that mantra is easier said than done when
Good Deals, Good Taxonomy
Like me, you’re probably still recuperating from your Black Friday/Cyber Monday tech hangover. Did I really need to purchase a
OK Boomer: Navigating Age and Your Content Personalization Strategy
You’ve probably heard the expression or seen the memes. The expression “OK Boomer” was born out of frustration by Millennials and Gen-Zers
Make Your Content Resonate in Any Language: 5 Keys to Writing for Translation
Writing copy for international audiences is notoriously tough. Whether you’re creating web copy, marketing content, or interface language, how do
Make Better Content Decisions with Content Scorecards
This post originally appeared on the Content Marketing Institute website with the title, How to Score Your Content Assets for
Content Experience Explained: Why It Matters for B2B Marketers
Ever wonder why an IKEA store is designed the way it is? And why people so often leave with more
5 Tips for Creating the Best Social Media Snapshots
Visual content dominates the social media landscape. Stand out and connect with your audience by conveying your brand through images.