Why Are More Marketers Investing in Content Audits?
Here are two complementary audit approaches: Monthly qualitative audits: Reviewing and optimizing your content on a monthly or quarterly basis…
Get always-on editorial support and domain expertise for audience-focused storytelling.
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Writing copy for international audiences is notoriously tough. Whether you’re creating web copy, marketing content, or interface language, how do…
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Get always-on editorial support and domain expertise for audience-focused storytelling.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Writing copy for international audiences is notoriously tough. Whether you’re creating web copy, marketing content, or interface language, how do…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
Here are two complementary audit approaches: Monthly qualitative audits: Reviewing and optimizing your content on a monthly or quarterly basis…
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a
Your B2B customers consume content differently than they did even two years ago. Have you adjusted how you develop and
Nothing conveys appreciation for your favorite content enthusiast more than a bespoke holiday gift. Now that the season of festive
Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just
What Is Microcopy? Microcopy refers to the small but important snippets of text that provide context for users as they
What Is Structured Content? Structured content is content that is organized and separated into its individual component parts. For example,
What Is UX Writing? UX writing involves writing interactive copy that guides the user experience. This includes small but important
Standardize workflows, develop a governance framework, and ensure consistency across the organization.
What Is a Task Flow? A task flow is a diagram that represents a user’s journey through a specific task or