How to Write an Effective Content Brief
You’re reading this blog post because you are about to compose your first content brief for a writer who has…
Content Strategist
B2B ABCs: B2B Copywriting Fundamentals
What is B2B copywriting, and why is it so important to an organization’s success? In this blog post, we’ll review:
Why You Need to Make Content Optimization Part of Your Workflow
This post originally appeared on the Content Marketing Conference blog, and is based on two Content Marketing Conference sessions delivered
B2B Marketing Trend: Why Your Customers Crave Short-Form Content
Demand for B2B content has risen sharply over the past nine months. That’s a boon for content marketers, but also
9 Things to Know about Top of Funnel Content (ToFu)
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,
10 Tips for Better B2B Copywriting
In a sea of bland, overly technical communication, well-crafted B2B copy can help your organization stand apart from its competitors. Here
9 Tips to Manage Your LinkedIn Company Page
I spend the bulk of my time managing LinkedIn company pages for two drastically different clients: one is a boutique branding consultancy, and the other is one of the largest tech companies in the world. Although the size of these organizations differ greatly, I still approach them with the same principles in mind.
7 Content Experience Fundamentals (and Why They Matter for DXPs)
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Digital experience platforms (DXPs)
6 Steps to Building Content Models for Your Webpages (Pt. 2)
In part 1 of Tendo’s blog post series on content models, we introduced you to the concept of content models:
For Customer-Focused Webpages, Build a Content Model First (Pt. 1)
Content strategists love the mantra, Think of your customers first. And yet that mantra is easier said than done when