Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a…
Content Strategist
B2B Marketers: Shift to a Content Experience Mindset in 2022
Your B2B customers consume content differently than they did even two years ago. Have you adjusted how you develop and
The Ultimate Holiday Gift Guide for Content Marketers and Content Strategists
Nothing conveys appreciation for your favorite content enthusiast more than a bespoke holiday gift. Now that the season of festive
Which B2B Video Types Get the Best Results?
Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just
Microcopy
What Is Microcopy? Microcopy refers to the small but important snippets of text that provide context for users as they
Structured Content
What Is Structured Content? Structured content is content that is organized and separated into its individual component parts. For example,
UX Writing
What Is UX Writing? UX writing involves writing interactive copy that guides the user experience. This includes small but important
Content Governance
Standardize workflows, develop a governance framework, and ensure consistency across the organization.
Task Flow
What Is a Task Flow? A task flow is a diagram that represents a user’s journey through a specific task or
Thought Leadership Content
What Is Thought Leadership Content? “Thought leadership,” a term coined by economist and author Joel Kurtzman, can be defined as