Content Strategist

Person walking on decorative carpet.
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Why You Need a House Style Guide

When you read the phrase “house style guide,” do you think it’s time to replace the office carpet? Many employees don’t know anything about their company’s style guide, or even that there is such a thing as an established writing style for a business. That’s a missed opportunity, because many customers find your business online and in print—not in physical offices and brick-and-mortar stores.

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Infographic Do’s and Don’ts

B2B buyers like infographics. According to Eccolo Media, 49 percent of B2B technology buyers ranked infographics as “very or extremely” influential in the technology purchase process.