Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a…
Content Strategy Leader
B2B Marketers: Shift to a Content Experience Mindset in 2022
Your B2B customers consume content differently than they did even two years ago. Have you adjusted how you develop and
10 Ways to Improve Your B2B Content Marketing Strategy in 2022
At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content
The Ultimate Holiday Gift Guide for Content Marketers and Content Strategists
Nothing conveys appreciation for your favorite content enthusiast more than a bespoke holiday gift. Now that the season of festive
Content Governance
Standardize workflows, develop a governance framework, and ensure consistency across the organization.
Tendo Named a Top Digital Agency in 2021
Three separate agency listing and review sites all agree: Tendo Communications is a top digital and content agency. We’re thrilled
Marketing Leaders: Align Your Teams’ Content Strategy
Today, most B2B marketing and business leaders put customer experience at the core of their business strategy. A good thing,
Rethink Your Content Strategy for a Headless CMS
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Is your brand considering a headless
How Does Your SaaS Messaging Strategy Compare?
The software-as-a-service (SaaS) business model is growing by leaps and bounds, and the way B2B tech companies develop their SaaS
Unlock One-to-One Personalization With Structured Content
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. For a digital marketer, there’s only