Why AI Experiences Require Subtractive UX Design
AI promised to make everything easier, simpler, more powerful. So why do AI tools feel so complicated? Because we’re designing…
Digital Experience Leader
The Great Content Attribution Debate: 2025 Edition
The state of the content attribution debate and key takeaways for B2B enterprise marketers.
Navigating Content Attribution and Plagiarism in the GenAI Era
What can B2B marketers do to keep content original and trustworthy in the age of AI?
Why Your B2B Website Underperforms on Revenue
Marketing executives agree on two things about B2B company websites: 1) A top website goal is to drive revenue and
A Tour of Tendo’s 2024 Client Success Stories
Learn how Tendo delivered elevated content experiences using digital strategy and UX design for B2B clients like Cisco, Keysight, Broadcom, and Ecolab in 2024.
6 Steps to Building Content Models for Your Webpages (Pt. 2)
In part 1 of our blog post series on content models, we introduced you to the concept of content models:
The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
Challenge-Solution Landing Page – Content Personalization
The Challenge: You Need to Deliver Personalized Customer Experiences at Scale The Solution: Start with strategy, not technology. Map out
Content Architecture: What It Is and Why It Matters
Have you ever rearranged the elements on a webpage for emphasis, designed a navigation menu, or separated content into fields
9 Things to Know about Top of Funnel (ToFu) Content
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,