Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a…
Digital Experience Leader
B2B Marketers: Shift to a Content Experience Mindset in 2022
Your B2B customers consume content differently than they did even two years ago. Have you adjusted how you develop and
Channel Marketing Challenges and How to Navigate Them
Summary and Takeaways To overcome key challenges, partner marketing and channel marketing teams from B2B vendors should follow these four
How Does Your SaaS Messaging Strategy Compare?
The software-as-a-service (SaaS) business model is growing by leaps and bounds, and the way B2B tech companies develop their SaaS
Unlock One-to-One Personalization With Structured Content
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. For a digital marketer, there’s only
Why You Need to Make Content Optimization Part of Your Workflow
This post originally appeared on the Content Marketing Conference blog, and is based on two Content Marketing Conference sessions delivered
Why the Lift-and-Shift Approach to Content Migration Doesn’t Work
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications executive vice president and partner. After multiple demos and
7 Content Experience Fundamentals (and Why They Matter for DXPs)
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Digital experience platforms (DXPs)
Make Taxonomy a Foundation of Your Personalization Strategy
Looking to serve up personalized B2B content on your company’s website? Want to make smart, data-driven decisions based on your
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Is Voice-Based Marketing Ready to Make Some Noise?
Voice assistants are quickly becoming a fixture in consumers’ daily digital interactions. Experts, including Gary Vaynerchuk, predict voice-driven platforms will