Drive the Buyer’s Journey with Content
B2B buyers tend to go through three distinct phases before deciding to purchase or repurchase a product or service. If…
Digital Experience Leader
What Is Content Experience in B2B Marketing?
Quick question: Can you name a B2B company that generates consistently great professional content? One that nails it again and
A Reimagined Digital Banking Platform for Canadian Credit Unions
Tendo optimized user experiences across multiple institutions through a digital banking overhaul for Central 1 and its network of credit unions.
8 Recommendations for Better Content in 2023
A new year is around the corner. Are you ready to take your B2B content to the next level? The
Zero-Party Data 101 for Content Marketers
State and federal data privacy regulations, Big Tech third-party cookie deprecation, and cookie blocking apps will dramatically limit the types
Boosting Lead Generation and Digital Experience for VTS
Tendo revitalized VTS’s digital presence by diagnosing lead generation challenges, devising a multi-phase strategy, and redesigning their website.
Tendo Releases New Report: B2B Partner Marketing Challenges and Priorities
A new research report from Tendo Communications reveals the major obstacles and strategies for B2B channel marketers and partner marketers.
Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a
B2B Marketers: Shift to a Content Experience Mindset in 2022
Your B2B customers consume content differently than they did even two years ago. Have you adjusted how you develop and
Channel Marketing Challenges and How to Navigate Them
Summary and Takeaways To overcome key challenges, partner marketing and channel marketing teams from B2B vendors should follow these four