The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the…
Persona
Why You Need a House Style Guide
Most leading brands develop and adhere to their own in-house style guidelines, also known as a house style guide. That’s because they know that having a well-developed editorial style guide will help them put their best foot forward—with content that’s clear, consistent, on-brand, and high quality.
Challenge-Solution Landing Page – Content Governance
The Challenge: Your Content Processes Are Disorganized. Teams Work in Silos. The Solution: Develop a content governance framework that defines
Challenge-Solution Landing Page – Content Personalization
The Challenge: You Need to Deliver Personalized Customer Experiences at Scale The Solution: Start with strategy, not technology. Map out
Challenge-Solution Landing Page – Content Creation
The Challenge: You Need to Scale Content Creation but Your Team Lacks Bandwidth The Solution: Do you need extra hands
Challenge-Solution Landing Page – New Audience
The Challenge: You Need to Engage a New Audience in a New Vertical The Solution: Start with detailed buyer personas
Content Architecture: What It Is and Why It Matters
Have you ever rearranged the elements on a webpage for emphasis, designed a navigation menu, or separated content into fields
How to Get Subject Matter Experts Involved in Your Content Strategy
You can’t create great B2B content in a vacuum. You often need the help and insights of subject matter experts
9 Things to Know about Top of Funnel (ToFu) Content
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,
Modernize Your Approach to Lead Generation Content
Lead generation content has always played a starring role in B2B marketing. Here’s the classic playbook: Offer a high-value e-book