Before You Build: Why Content Maturity Sets the Ceiling for Custom GPT Success
Hot take: Enterprise marketers may need to pump the brakes on AI adoption. Not stop. Not reverse. Just slow down enough…
B2B
B2B Marketing Trend: Why Your Customers Crave Short-Form Content
Demand for B2B content has risen sharply over the past several years. That’s a boon for content marketers, but also a challenge.
10 Marketing Leaders Share Content Dos and Don’ts for 2026
What a year for B2B marketing and content strategy. In 2025, tried-and-true strategies no longer delivered the same results, as
Try Our Content Maturity Assessment Tool
Does your B2B organization do content strategy well? Or struggle with growing pains? To get a snapshot of where you’re
What Is Your Organization’s Content Maturity Level?
Creating content that drives results requires a hyper-organized system. You need to put the right strategies, structure, processes, and models
3 Best Practices for a Great B2B Resource Center
If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from
The Great Content Attribution Debate: 2025 Edition
The state of the content attribution debate and key takeaways for B2B enterprise marketers.
A Tour of Tendo’s 2024 Client Success Stories
Learn how Tendo delivered elevated content experiences using digital strategy and UX design for B2B clients like Cisco, Keysight, Broadcom, and Ecolab in 2024.
B2B Marketing in 2024: Trends, Wins, and Lessons
This year brought rapid change and creative breakthroughs in B2B marketing. Discover what fueled big wins and how to prepare for a new era driven by AI, data, and creativity.
Building Trust with Content: A Priority for B2B Marketers
When a customer trusts your company, they have confidence in your solution and in the relationship itself. Trust is always