B2B Archives

10 Ways to Improve Your B2B Content Marketing Strategy in 2022

Don Knapp / January 4, 2022

At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content

Don Knapp / October 22, 2021

Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just

Don Knapp / August 25, 2021

When B2B prospects visit your website, can they quickly grasp the value of your products and services? Or do they

What Is Microcopy? Microcopy refers to the small but important snippets of text that provide context for users as they

Standardize workflows, develop a governance framework, and ensure consistency across the organization.

What Is a Task Flow? A task flow is a diagram that represents a user’s journey through a specific task or

What Is UX Writing? UX writing involves writing interactive copy that guides the user experience. This includes small but important

What Is Structured Content? Structured content is content that is organized and separated into its individual component parts. For example,

Stress less by putting your migration in the hands of Tendo’s experienced team. Discover our process.

What Is a Taxonomy? A taxonomy is a scheme of classification, a vocabulary of terms grouped into categories and subcategories.