Prioritize Your B2B Personalization Strategy

Deliver targeted, relevant content to delight your users with a customized personalization strategy that addresses your company goals and audience needs.

Harness User Data for Content Personalization That Connects

In today’s marketplace, B2B consumers expect an “Amazon-like” digital experience—meaning, companies should account for consumers’ individual preferences, interests, and past purchases, then tailor web and app experiences accordingly. Tendo will help you deliver personalized content experiences at scale by targeting key marketing personas or audiences based on known attributes or triggers—so that you can enable data-driven, dynamic content personalization that increases conversions and customer loyalty.

Facilitate Personalized Content for a Context-Rich UX

Looking to serve up and scale personalized marketing content that deepens customer relationships? Tap Tendo to:

Identify business goals

and KPIs that will help frame and fuel your personalization strategy.

Define user attributes

for personalization, such as profession or role, level of technical expertise, and buyer journey stage.

Support personalization attributes

we’ve identified by setting up taxonomy and tagging to organize content against them

Establish dynamic triggers,

based on key use cases, and personalization rules to deliver targeted, relevant content across multiple channels.

Omnichannel Personalization Moves the Needle

76%

76% of consumers say personalization makes them more likely to purchase.

78%

78% of consumers are more likely to make repeat purchases from brands that personalize.

90%

90% of companies with personalized content experiences say that it significantly contributes to business profitability.

Sources:
1 & 2 McKinsey & Company, Next in Personalization 2021 Report
3 Econsultancy and Google, Marketing and Measurement Survey, 2017

Case Study Spotlight

Personalize Content, Win Loyal Customers

Learn how Tendo can help you grow and keep your customer base with a personalization strategy that engages and delights.

Prioritize Your B2B Personalization Strategy

Harness User Data for Content Personalization That Connects

Facilitate Personalized Content for a Context-Rich UX

Identify business goals

Define user attributes

Support personalization attributes

Establish dynamic triggers,

Omnichannel Personalization Moves the Needle

76%

78%

90%

Resources for Content Personalization

Navigating Content Attribution and Plagiarism in the GenAI Era

Why Your B2B Website Underperforms on Revenue

Content Architecture: What It Is and Why It Matters

Using Intent Data to Power Personalized Content

How to Level Up Your B2B Content in 2023 | Episode 3 | The B2B Content Experience Podcast

8 Recommendations for Better Content in 2023

Case Study Spotlight

Personalize Content, Win Loyal Customers

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